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One region's revenue moved. The dashboard just shows the company-wide total, so nobody can see where.
What you'll have at the end
A region-and-product slice of the sales cube, pinned to the week the swing started, that accounts for the whole revenue move and is saved as a query the team can reopen.
You need
A sales fact table with region, product, order date, and revenue columns, plus enough comfort writing a multi-condition WHERE clause and a GROUP BY to pull real numbers from it.
Not covered
Why the customers behind the drop actually left, that's a separate investigation once you know which slice to look into.
Leans on
Give your KPI one company-wide definition
settle this first if marketing and finance are quoting two different revenue numbers before diagnosing which region moved.
Leadership wants revenue grouped by region, not a spreadsheet of every order
for the plain region-by-region report on its own, without chasing the swing down to one product and one week.
The funnel step where most signups fall apart
if the volume drop traces back to fewer people finishing signup rather than fewer existing customers renewing, that's a funnel problem, and not a sales-cube one.
Checked 26 Aug 2026
Part of the Data Analytics cookbook