New: Cookbooks and AI ExplanationsStep-by-Step recipes to solve problems connected to Roadmaps and Cheat Sheets. Need more details? Use AI buttons for structured and simple explanations with concrete examples throughout the whole platform.Take a look
Somewhere between the landing page and the final click, most people just leave. Nobody can say exactly where.
What you'll have at the end
A funnel chart showing the exact step where drop-off spikes, with the conversion rate at each step
You need
A timestamped log of signup events, from the landing page through first login, sitting in one queryable table with a user id on every row.
Not covered
Redesigning the signup form itself, once this recipe has pointed at exactly where it loses people.
Your blended retention number hides two very different groups of users
once signups clear this funnel, use it to check whether the users who make it through keep coming back at the same rate, or one signup segment quietly churns faster.
Split customers into RFM segments instead of emailing everyone the exact same message
for a richer split than traffic source alone, once these signups have converted into paying customers with their own purchase history.
Checked 26 Aug 2026
Part of the Data Analytics cookbook