Benefits Realization Management (BRM) is the structured practice of identifying, planning, measuring, and sustaining value derived from organizational investments. Unlike traditional project management that focuses on delivering outputs on time and budget, BRM ensures that intended business outcomes and strategic benefits actually materialize and persist long after project closure. A non-obvious insight: research shows that planned benefits often represent only 30-40% of total value realized—the majority comes from emergent benefits discovered through active monitoring and stakeholder engagement during the realization phase.