Mailchimp is an all-in-one marketing platform that helps businesses grow through email marketing, automation, and audience management. Starting as an email service provider, it has evolved into a comprehensive marketing solution offering campaign management, audience segmentation, landing pages, social media posting, and advanced analytics. Originally founded in 2001, Mailchimp now serves millions of users worldwide and was acquired by Intuit in 2021. The platform combines ease-of-use with powerful automation capabilities, making it suitable for both beginners building their first email list and enterprises managing complex customer journeys across multiple channels.
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Table 1: Account Plans & Features
Mailchimp's pricing structure determines which features are available for your marketing efforts. Each tier unlocks progressively advanced tools for automation, testing, and reporting, and all paid plans scale based on contact count rather than email volume.
| Plan | Example | Description | |
|---|---|---|---|
Up to 250 contacts 500 sends/month 1 audience | • Entry-level plan with basic email campaigns, templates, and forms • includes single-step automations and limited support • no A/B testing or advanced segmentation • contact limit dropped from 500 to 250 contacts in January 2026 | ||
Starts ~$13/month 500 contacts 5,000 sends/month | • Adds A/B testing, custom branding, 24/7 support, and 3 audiences • removes Mailchimp logo from emails • includes scheduling and basic automation templates • best for small businesses starting serious email marketing | ||
Starts ~$20/month 500 contacts 6,000 sends/month | • Most popular tier • unlocks Customer Journey builder (multi-step automations), dynamic content, send time optimization, retargeting ads, and custom templates • supports up to 5 users • includes behavioral targeting and predictive segmentation • necessary for advanced automation workflows | ||
Starts ~$350/month 10,000 contacts 150,000 sends/month | • Enterprise features including comparative reporting, multivariate testing (up to 8 variations), advanced segmentation (unlimited conditions), phone support, and onboarding specialist • supports unlimited users and up to 5 audiences • designed for large teams and complex marketing operations |